Facial care
Such as creams, serums, gels, and textures shaped around the brand brief.
Our capabilities From a brand brief
From a brand brief
to a product direction
Beauty ETC helps frame the concept and discuss formula, packaging, and production readiness. Actual scope and conditions are assessed against each project brief.
Product categories
Explore the direction before defining the details
These are example product directions, not a catalogue of ready-made formulas. Feasibility is confirmed after reviewing the brief.
Body care
Such as lotions, creams, gels, and cleansing formats for the body.
Hair care
Such as shampoos, conditioners, treatments, and hair-nourishing formats.
Daily personal care
Everyday personal-care formats, with scope assessed for each project.
Real production examples
From product texture to a finished format
These real examples show product formats and production stages; they are not a catalogue of ready-made formulas.
Development scope
A system view, not formula alone
Standard formula direction
Begin with an existing formula and product-format direction, then refine details to the agreed brief and scope.
Custom formula development
Our research and development team discusses the concept, target customer, and desired attributes to frame project-specific formulation work.
Active & texture direction
Define active, texture, and sensory directions in relation to the product concept and intended user.
Stability, quality & production readiness
Consider stability scope, quality controls, and information required before production planning begins.
Start with a brief
Frame your project You do not need every answer to begin
Share the product type, target customer, and desired attributes as the starting point for discussion.